On April 12, 2019, the 85th China Automobile Parts Fair & China Automobile Parts Purchase Fair opened in Shijiazhuang International Convention and Exhibition Center. Hengmei Lubricating Oil, a brand owned by Sinopec, was invited to participate in the exhibition with booth No. 4T14. As a veteran of the lubricating oil industry, Hengmei Lubricating Oil became the hottr booth at the exhibition site and drew many businessmen's attention. 

      Being an important exhibitor of this exhibition, Hengmei takes scientific and technological innovation as the forerunner, and technological progress as the core, and brings its main products such as automotive lubricating oil, industrial lubricating oil, auxiliary oils, lubricating greases and many other products to the exhibition. In line with the concept of "transformation and development, green lubrication", following the development trend of "green, low-carbon and economic" in the lubricating oil industry, we have launched a series of products with long mileage of 100,000km independently developed and adapted to the latest international environmental protection standards, which are characterized by excellent service life. 

      Hengmei lubricating oil booth is novel and unique in shape, full of scientific and technological sense, and has become the focus of the whole show as soon as it is unveiled: "Monkey King" made a stunning appearance, and the PK of the Intelligence Rubik's Cube interacted with clients through WeChat code scanning, which kept the popularity of Hengmei booth constantly at a high level. The Company participants take this opportunity to actively communicate with clients, fully demonstrate to clients the unique advantages of Sinopec's Hengmei brand, so that clients can more truly feel the advancement and high quality of Hengmei brand. 

      For a long time, Hengmei Lubricating Oil has always regarded quality as the basis for survival and makes sure that the clients are satisfied with its products; it also takes scientific and technological innovation as the source of development and adheres to the policy of developing a hundred-year-old brand and to strictly control the quality and product development. According to General Manager Xu of the Company, Hengmei Lubricating Oil has high-quality raw materials, high-quality technology, high-quality equipment and high-quality management system to ensure product quality, which lay the vert foundation for the further development. And the company has fully automated high-shear reactor and pulse mixing equipment; three-level technical three-dimensional support, with a number of senior experts in the lubricating oil field; the base oil raw materials starts with the type II hydrogenated base oil, including type III, type IV and type V PAO synthetic oil; and the additives are all from Infineum and Chevron, two of the world's four major oil additive companies. Secondly, it strictly controls the quality of services. In line with the thinking of deepening service agents, Hengmei has put forward service marketing, strengthened the market entry point through the promotion of service, constantly improved the brand structure and built the perfect product chain - having what you do not have, perfecting it when you only have it, and exceling at it when you are excellent at it. Thirdly, it strictly controls the market entry work, Hengmei Lubricating Oil have a sound market regional protection mechanism to ensure the stability of partner's price; it also boasts flexible policy operation, and a dedicated service hotline and market service team to comprehensively solve the problems of agents, so that the business can be free from worries. At last, it strictly controls the brand promotion, Hengmei Lubricating Oil have a set of perfect marketing strategies, and organize activities according to the characteristics of local agents. Through successful promotions, it has greatly inspired and simulated the confidence of agents for making cooperation with Hengmei. In a word, it is the excellent products, leading technology and the deepening and one-on-one full service of the brand that made Hengmei achieve a comprehensive breakthrough in Hengmei Lubricating Oil in just three years. 

     For the future development goals, Hengmei Marketing Director Li summarized them as "one center, three directions", namely: regarding brand development as the central goal of the whole Company, on which all efforts and directions will be focused. While carrying forward the traditional marketing mode of channel distribution and channel construction, it needs to learn and introduce foreign successful modes and combine them with the Chinese market to make extension and innovation, such as developing cross-industry cooperation, O2O intelligent terminal, national marketing and after-market aircraft carrier plan, which will bring different lubrication experience to Chinese channel vendors and consumers.

      Through intensive exchanges and in-depth cooperation with clients over the past three days, 15 clients have signed contracts with a total contract value of nearly 20 million yuan. Although the curtain has fallen on the Shijiazhuang exhibition, it is only a new beginning for Hengmei. Next, we will make Hengmei Lubricating Oil be known to the whole China with many activities to be carried out!